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Marketing

Advertising Articles

Find advertising expenditures in company Income Statements and Annual Reports.

Start by looking for articles on advertising for your company or for an industry:

Find Advertising Expenses for Public Companies

Search for and find a company. Under Company Financials look for the Income Statement. Find Advertising Expenses under the Selling, General & Administrative Expense (SG&A) line.

Find Advertising Expenses in Annual Reports

Find public company financial information from the annual reports in SEDAR (Canada) or  the 10-Ks in EDGAR (U.S.).

Company Websites often have a section called "annual reports,"  "company information," "investor relations," or "financial information."

Tip: Quickly find references to advertising expenses by doing a search in the document (CTRL+F) for 'advertising'.

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