Not all industries have a ready made industry report available. You may have to create one yourself.
Consider the following:
What products are included? Are these products part of another industry?
In what geographic areas does the industry exist?
Identify buyers and buyer groups
Identify suppliers and supplier groups and vendors
Identify competitors
Identify alternative products and/or services
Identify potential market entrants
What is driving this market?
What are the key market trends?
What strengths and weaknesses are there in the industry?
What strengths and weaknesses exisit among companies and competitors in the industry?
What are the market opportunities and threats faced by the key vendors?
What are the strengths and weaknesses of the key vendors?
Why is the industry profitable? How is it as profitable as it is?
What forces control profit? Economy, politics, geography, environment?
Look at recent and possible future changes, both positive and negative.
What will the market size be in 5 years and what will the growth rate be?
What are the challenges to market growth?
Try tracking the industry in the news.
Identify key associations that support your industry.
Look at the Resources section of the association's website and try looking at the membership listing, if accessible.
