A PEST analysis (Political, Economics, Social & Technological) is an environmental scan measuring market growth and decline based on external environmental factors.
It can be helpful to conduct a PEST analysis before doing a SWOT analysis to help identify SWOT factors.
Political & Economic Environment: The Economist Intelligent Unit provides Country Reports, Country Profiles, and analysis of events in Viewswire, supplemented with updates and analysis on changes in country status, developments and events occuring between reports, which examine what these changes mean for the political and economic situation.
Look at country reports for information about current polical environments:
Find information about economic conditions in these sources:
Locate information on social conditions in these sources:
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